We spent the weekend at Ramencon in northwest Indiana. We shared a table with Jim and had a great time. The congoers were very friendly and sales were good. It was fun to talk to the attendees-everyone was so positive, especially the drunk guy. We introduced a new item-silk drawstring bags featuring a new series of images based on the elements. We sold out of the Fire bags, and have very low stocks of the others. As soon as we get new silk in, we will make them available on the website. We got to see many of our friends…
Category: <span>Blog</span>
Anime Central 2012 Con Report Kumate Works studio joined Anime Central for its 15 year anniversary this last weekend. The weekend went by really fast, we don’t remember most of it, but we’ll do our best to relay the highlights. Set up was Thursday night and went very smooth. Shout out to IRT for being so kind and courteous for making sure we could come and go as necessary since badges weren’t ready yet. We didn’t get to sit next to Darrick Chen and Panda Rage, but we were back to back. Shout out to him and his new book,…
In the last installment, I ended with this postscript: “I expect a lower volume of art collectors at the cons I frequent, which begs the question of why I attend those conventions. The reason is that while there is a lower overall volume of art collectors there, they are more likely to purchase my art specifically and I have less competition.”
This post elaborates on and explains this concept. We use 4 basic questions to narrow down our target audience and where to find them. This helps us determine which shows to attend, target our marketing efforts, and decide what sort of ancillary products to create.
Who seems the most interested in your work?
What events does each group attend?
Where are the biggest overlaps?
Who is your competition?
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