Posts Tagged ‘How Not To Starve As A Starving Artist’

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How Not To Starve As A Starving Artist 2: Who are your customers and where are they hiding?

by Alysia on April 19, 2012 at 12:28 pm
Posted In: Blog

In the last installment, I ended with this postscript: “I expect a lower volume of art collectors at the cons I frequent, which begs the question of why I attend those conventions.  The reason is that while there is a lower overall volume of art collectors there, they are more likely to purchase my art specifically and I have less competition.”

This post elaborates on and explains this concept.  We use 4 basic questions to narrow down our target audience and where to find them.  This helps us determine which shows to attend, target our marketing efforts, and decide what sort of ancillary products to create.

  1. Who seems the most interested in your work?

  2. What events does each group attend?

  3. Where are the biggest overlaps?

  4. Who is your competition?

↓ Read the rest of this entry…

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How Not To Starve As A Starving Artist 1: Cost, Pricing & Profit

by Alysia on September 20, 2011 at 1:51 pm
Posted In: Blog

Some of the most important things to learn in order to be successful in the Artist’s Alley are proper pricing of your work and how to allocate and control costs for producing your items.  It’s necessary to set prices at a level where items will both sell and turn a reasonable profit. (If you think artists making profit on their work is somehow wrong or excessive –there’s the door. These posts are not for you.)

1. How much does it cost you?

Divide the total cost of production by the amount you produce.

You arrive at the total cost of production by adding the cost of making each unit, supplies used to make it, and the cost of the labor to produce it.  Divide that cost by the number of units you intend to make. ↓ Read the rest of this entry…

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Anime Central 2011 Con Report

by Christy on May 24, 2011 at 10:04 pm
Posted In: Blog

First off, the con went great!  We were happy to get our new collected editions, which look beautiful and will be up for sale in the next couple of days.  If you were at the con, you got them at the low, low con price of $10.  Also new at the table was Apprentice number 5 illustrated by the lovely Min, also to be available within the next couple of days.

↓ Read the rest of this entry…

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