Author: <span>Alysia</span>

We spent the weekend at Ramencon in northwest Indiana.  We shared a table with Jim and had a great time.   The congoers were very friendly and sales were good. It was fun to talk to the attendees-everyone was so positive, especially the drunk guy. We introduced a new item-silk drawstring bags featuring a new series of images based on the elements.  We sold out of the Fire bags, and have very low stocks of the others.  As soon as we get new silk in, we will make them available on the website. We got to see many of our friends…

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Had some family issues over the summer, so we’re a bit behind.  However, we will be at Ramencon this weekend.  We will be in the dealer’s hall, and we will have some new prints and other products for sale. The next Haiku is coming along, but we were not able to get it finished before this con.

Comics & Stories

In the last installment, I ended with this postscript: “I expect a lower volume of art collectors at the cons I frequent, which begs the question of why I attend those conventions.  The reason is that while there is a lower overall volume of art collectors there, they are more likely to purchase my art specifically and I have less competition.”

This post elaborates on and explains this concept.  We use 4 basic questions to narrow down our target audience and where to find them.  This helps us determine which shows to attend, target our marketing efforts, and decide what sort of ancillary products to create.

    1. Who seems the most interested in your work?

    2. What events does each group attend?

    3. Where are the biggest overlaps?

    4. Who is your competition?

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