In the last installment, I ended with this postscript: “I expect a lower volume of art collectors at the cons I frequent, which begs the question of why I attend those conventions. The reason is that while there is a lower overall volume of art collectors there, they are more likely to purchase my art specifically and I have less competition.”
This post elaborates on and explains this concept. We use 4 basic questions to narrow down our target audience and where to find them. This helps us determine which shows to attend, target our marketing efforts, and decide what sort of ancillary products to create.
Who seems the most interested in your work?
What events does each group attend?
Where are the biggest overlaps?
Who is your competition?